All jobs The deadline for applications is Sunday 29th October 2023.
Location: London, UK or any existing Save the Children International regional or country office worldwide. This role may involve up to 10% international travel.
Location type: Remote
Reporting to: Global Digital New Markets Specialist
Manages: No direct reports.
Annual salary: £43,500 GBP. Salary will be adjusted to cost of labour in the city in which the candidate resides.
Contract type: Permanent
Working hours: Full-time
Candidate level: Mid-senior level
Background
Save the Children is a global membership organisation, made up of Save the Children International and 30 national members. We share one name, one strategy and one ambition for children. Around the world, too many children still start life at a disadvantage simply because of who they are and where they are from. We believe every child deserves a future.
Millions of children are dying from preventable causes, face poverty, violence, disease, and hunger. They are caught up in war zones and disasters they did nothing to create. And they are denied an education and other basic rights owed to them. All children deserve better. We champion the rights and interests of children worldwide, putting the most vulnerable children first. With 25,000 dedicated staff across 118 countries, we respond to major emergencies, deliver innovative development programmes, and ensure children's voices are heard through our campaigning to build a better future for and with children.
Purpose of role
As the New Markets Donor Development Manager, you will play a crucial role within the Non-Member Markets Team, focusing on digital fundraising programs in regions where Save the Children does not have a physical office presence. This includes many countries in Eastern Asia, Europe, and the Middle East.
The New Markets Donor Development Manager will have a strong understanding of donor engagement and be an expert in donor retention and development and will take responsibility for driving and developing donor development strategies as well as implementing and overseeing all campaigns and activities related to donor development. Working collaboratively, this role will also provide input into the program strategy.
This position is part of the Digital Engagement Team, an agile team working virtually to provided strategic support and technical guidance to 27 Members while focusing on reaching new audiences. Additionally, the New Markets Donor Development Manager will be part of the member offices practitioner communities, sharing and learning best practices from testing conducted in non-member markets.
Primary responsibilities
The job holder will have the following key responsibilities:
- Develop and execute a comprehensive donor engagement strategy to increase donor involvement, loyalty and lifetime value. The primary goal is to drive sustainable income growth through digital channels and telemarketing in non-member markets.
- Coordinate and execute donor development campaigns that align with organizational goals and objectives. These campaigns should include stewardship and engagement initiatives, delinquency and reactivation efforts, one-time special appeals, conversion campaigns from one-time givers to regular givers, and other targeted campaigns to increase income, retention rates, and lifetime value of existing donors.
- Incorporate telemarketing into the existing donor development program by managing vendor relationships, developing scripts, providing training, and monitoring performance.
- Implement strategies to enhance donor retention rates, including personalized communication, recognition, and stewardship activities.
- Develop strategies to improve delinquency rates through effective communication and improvements to the payment dunning process, aiming to increase income.
- Take charge of developing and implementing strategies to increase income from existing donors through legacy giving and the implementation of a mid-value giving program.
- Build and nurture relationships with existing and potential donors through various communication channels, including phone, email, and social media.
- Monitor and analyse donor data to identify trends, patterns, and opportunities for improvement. Utilize data insights to refine donor development strategies and improve the effectiveness of campaigns.
- Provide regular reports on donor development activities, campaign results, and progress towards goals. Conduct periodic evaluations to assess the impact and effectiveness of donor engagement initiatives.
- Collaborate with cross-functional teams, including Marketing, Communications, and Fundraising, to ensure alignment and integration of donor development efforts across the organization, especially with Fundraising to guarantee the best donor experience from point of sale to retention and upgrade. Also, coordinate with the Global Creative Content Unit to provide necessary briefs for digital assets required in different campaigns.
- Stay up-to-date with industry trends, best practices, and emerging technologies in donor engagement. Incorporate relevant strategies into donor development programmes.
- Effectively manage the budget for donor development initiatives, ensuring efficient allocation of resources.
- Manage vendors/agencies by ensuring they adhere to the responsibilities and metrics outlined in the contract and statement of work. Support the vendor selection process through requirements identification, development of RFPs, and participation in the selection process as required.
- During humanitarian emergencies in non-member markets, collaborate closely with the Head of Humanitarian Fundraising to maximize digital opportunities for raising semi-restricted funds through the Children Emergency Fund.
Profile
Essential Experience
- Minimum of 5 years of experience in donor development, fundraising, or related roles, with a demonstrated track record of successfully engaging and stewarding donors.
- In-depth understanding of donor engagement strategies including digital and telemarketing.
- Proven experience in developing and implementing strategic plans and initiatives to achieve donor engagement and fundraising goals.
- Proficient in data analysis, with the ability to interpret donor data and generate actionable insights. Experience with data-driven decision-making and A/B testing is a plus.
- Working knowledge of web development and web analytics.
- Agency management experience.
- Ability to work collaboratively across different teams and locations, engaging with internal communities and practitioner groups.
- Demonstrated ability to work effectively with CRM systems, with hands-on experience handling various CRM functions including.
- Strong comprehension of marketing automation and email marketing tools and their functionalities.
- Excellent written and verbal communication skills, with the ability to effectively communicate the organization's mission and impact to donors.
- Strong organizational skills with the ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
- Demonstrated ability to work collaboratively with cross-functional teams and build relationships with both internal and external stakeholders.
- Ability to thrive in a fast-paced and changing environment, adapting to new technologies, strategies, and emerging trends in donor engagement.
- Capacity to work effectively in a multicultural environment, respecting diversity.
- Experience working with Sales Force CRM.
- Experience working with Active Campaign.
- Experience using major web content management systems, especially Drupal.
- Experience working internationally with RaiseNow, PayPal and Stripe.
- Experience with a multi-market programme.
- Experience working with PowerBI.
- Creativity with an ambitious and strategic mindset, setting challenging goals and taking responsibility for their own personal development.
- Ability to take accountability for making decisions, manging resources efficiently.
- Motivating and engaging, sharing their personal vision for Save the Children.
- Builds and maintains effective relationships with internal and external partners.
- Values diversity, seeing it as a source of competitive strength.
- Approachable, easy to talk to with good listening skills.
- Fluent in English, additional language skills would be an asset.
- A genuine passion for the mission of Save the Children and a commitment to improving the lives of children worldwide.
In order to keep children safe, this selection includes a rigorous background check.
Please contact Liberty at liberty@darylupsall.com for any queries you may have.
The deadline for application is 29th October 2023
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